Masonry Reinforcement can bring many questions. Is that crack in the brickwork serious? Why is my lintel bowing? Why is that wall bulging?

If you work in the built environment—or if you simply own a property—you know that structural issues can be a source of immense stress and confusion. For homeowners, the need for wall crack repair represents a potential financial black hole. For structural engineers, architects, and surveyors, the challenge often lies in finding specific, reliable technical data on masonry reinforcement without having to wade through endless sales brochures.

At Target Fixings, we believe that the best way to solve structural problems is through clear communication and shared expertise. That is why we are excited to announce the launch of our brand-new community on Reddit: r/TargetFixings.

Why Reddit? Why Now?

We know that the construction industry is changing. The days of relying solely on phone calls and physical manuals are fading. Today, people want fast, accessible, and peer-reviewed information. Whether you are scrolling on your lunch break at a building site or researching late at night after spotting a defect in your living room, you need a hub where you can get honest structural repair advice.

We chose Reddit because it is the internet’s best engine for community discussion. It allows for high-quality photo uploads (essential for diagnosing defects), threaded conversations that keep technical debates organized, and a level of transparency that standard social media lacks.

A Hub for Every Stakeholder

We have designed r/TargetFixings to be a “broad church” for anyone interacting with masonry structures. Here is how we envision the community serving you:

For the Homeowner and Property Developer

Finding a structural defect is scary. The jargon—subsidence, lateral restraint, delamination—can be overwhelming. When you are facing issues like subsidence repair, you need clarity, not confusion.

Our subreddit is a safe space to post photos of your concerns. While an online forum can never replace a physical site survey, our experts can provide that crucial “first look.” We can tell you if a fissure looks like simple thermal movement or if it indicates deeper movement requiring professional intervention. We can guide you on what to ask your surveyor and demystify the process of wall crack repair.

For Structural Engineers and Architects

You need specs, load capacities, and honest data on material longevity. On r/TargetFixings, we can get into the weeds of technical detail regarding masonry reinforcement.

Want to discuss the tensile strength of our Bar Flex system? Need to know the specific installation torque for Heli Piles in different soil types? This is the place for peer-to-peer technical exchange. It is also a space to discuss the merits of modern repair techniques versus traditional “rip out and replace” methods, fostering a more sustainable approach to engineering.

For Building Surveyors

You are on the front lines, diagnosing defects daily. We want this community to be a repository of case studies. We will be sharing “before and after” deep dives from our own manufacturing and installation projects. You will see exactly how we tackle common issues like lintel failure and how our bespoke manufacturing process allows us to tackle unique, listed, and heritage buildings.

The Target Fixings Advantage: From Factory to Foundation

What makes r/TargetFixings different from a generic DIY forum? It is backed by the unique expertise of Target Fixings.

We are rare in this industry because we own the entire lifecycle of the product. We don’t just buy boxes of wall ties and sell them on. We manufacture them. We sell them. And, critically, our specialist teams install them.

This means the structural repair advice you get on the subreddit isn’t theoretical; it is born from decades of hands-on experience. When we discuss lintel failure or subsidence repair, we are drawing on thousands of successful projects.

Join the Conversation

We are building this community to be a helpful, noise-free zone for structural integrity. Whether you want to show off a neat repair job, ask a burning question about masonry reinforcement, or just lurk and learn about the physics of falling buildings, you are welcome.

Come say hello, introduce yourself, and let’s start fixing things together.

Visit us at: r/TargetFixings